Le Labo is a fragrance brand that was founded in Grasse, France but is now based in New York City. They are known for their artisanal approach to perfumery. Each of Le Labo’s boutiques aims to educate customers about fragrance by allowing them to smell raw ingredients in order to stimulate their olfactory senses. Customers can have fragrances freshly hand-blended on-site to their personalized specifications. Le Labo believes in creating beauty products through skilled craftsmanship and slow production methods. They value community and source materials from local farmers, distillers, woodworkers and other artisans. While their core line consists of 19 genderless perfumes and 12 candles, Le Labo also offers body, hair, and face formulas as well as grooming products. Their mission is to engage customers through the sensory experience of perfumery and unconventional retail environments. Le Labo’s mission statement is “Creating soulful beauty with care through our craft of slow perfumery is the heartbeat of our company.“
The renovated vintage train carriage that serves as the LE LABO STORE is an exceptional and unique concept. The repurposed sleeper compartments, reminiscent of the old-fashioned train travel, add a touch of nostalgia and charm to the shopping experience. Each sleeper compartment is transformed into a distinctive fragrance “station” that emulates the fields of Grasse, known as the perfume capital of the world.
The rich woods, fabrics, and decorative elements used in the design of the boutique further enhance the nostalgic atmosphere. The choice of materials and textures creates a warm and inviting ambiance, inviting customers to explore and engage with the fragrances in a sensory journey.
Concept
As customers move through the store, they embark on a scent “journey” that mirrors the experience of a train voyage. Each fragrance station represents a different stop along this olfactory adventure, allowing customers to discover and try various scents at their own pace. The fragrance stations may be designed to resemble fields of flowers, incorporating elements like blooming flowers, greenery, or even subtle sound effects to further immerse customers in the brand’s mission.
About the Design
The repurposed sleeper compartments not only provide a unique setting but also offer privacy and intimacy for customers to explore the fragrances. The individual compartments create a sense of personal space, allowing customers to take their time and fully experience each scent without distractions.
Elements of the Design
Throughout the store, careful attention is given to details that align with the brand’s values and mission. From the choice of fragrances to the layout of the boutique, every aspect is thoughtfully planned to create an immersive and memorable experience. The scent “journey” encourages customers to engage with the brand’s products on a deeper level, fostering a connection and understanding of the craftsmanship and artistry behind each fragrance.
The renovated vintage train carriage concept for LE LABO’s flagship boutique is a creative and captivating approach. It combines elements of nostalgia, craftsmanship, and sensory exploration to create a truly unique and memorable shopping experience for customers. The design and ambiance of the boutique align with the brand’s mission, allowing customers to immerse themselves in the world of fragrances and connect with the brand’s values.
